Customer Relationship Management (CRM) The elementary purpose of customer relationship management systems (CRM) is to integrate and automate sales, maximize customer acquisition, retention and loyalty, manage your clients and contacts, support strategy, marketing, customer data, customer interaction, track leads, access business information, send emails, schedule appointments, manage your pipeline, create reports and customer support and it helps you improve your profitability. CRM's are focus on the following terms. Practices are one of the most valuable parts of the CRM like think about new logics to grow your business. So for this one we have to make strategies to analysis the lifecycle of the customer, and to understand the customer lifecycle we have to collect data/information, and using technologies so we can easily achieve the goal. Using a CRM system gives you a clear overview of your customers. It is very easy way to see everything in one place in sim